From Zendaya to Schwarzenegger, celebs pack Super Bowl ads

• Published date: 11 February 2022
• Publication title: The China Post

Who is your favorite celebrity? Chances are, they're in a Super Bowl ad this year. While Super Bowl ads usually feature a bevy of big names, this year, advertisers have gone even further.

'The vast majority of ads are including big starpower, from athletes to actors to chefs,' said Kimberly Whitler, marketing professor at the University of Virginia.

So this year you can see 'Euphoria' star Zendaya in an ad for Squarespace, Idris Elba of 'Lupin' in an ad for Booking.com, and even Gwyneth Paltrow eating her own candle in an ad for Uber Eats.

Amazon Alexa: Scarlett Johansson and Colin Jost

Marvel's 'Black Widow' star Scarlett Johansson and real-life husband Colin Jost of 'SNL' poke fun at their marriage in an ad for Amazon that imagines what it would be like if their Alexa voice assistant could actually read their minds. But mind reading causes problems for the couple when Alexa orders mouthwash because of Johansson's morning breath and activates a blender when Johansson doesn't want to hear Jost talk about a spray tan.

BMW: Arnold Schwarzenegger and Salma Hayek Pinault

BMW shows Arnold Schwarzenegger, as Zeus, the god of the sky (or in this commercial, the god of lightning) whose wife, Salma Hayek Pinault, gives him the EV BMW iX to spice up retirement.

Booking.com: Idris Elba

The 'Lupin' actor explains while the name 'Booking.com' isn't flashy, the company is good at helping people book travel.

Bud Light Seltzer Hard Soda: Guy Fieri

Anheuser-Busch introduces a new brand, Bud Light Seltzer Hard Soda, by depicting an alternate universe where celebrity chef Guy Fieri is the leader.

Expedia: Ewan McGregor

Scottish actor Ewen McGregor walks by the sets of famous ads of years past and espouses on why travel experiences are better than focusing on 'stuff.'

General Motors: Mike Myers, Rob Lowe

General Motor's ad features characters from the 'Austin Powers' movies hawking GM's electric vehicle technology, including a reprise of Mike Myers' role as Austin Powers' nemesis, Dr. Evil. Sidekicks played by Rob Lowe, Seth Green and Mindy Sterling also join.

Lay's Potato Chips: Paul Rudd and Seth Rogen

Paul Rudd and Seth...